A great testimonial contains 3 key elements…
- A picture that provides context.
- Segment Representation (Related Diversity)
- Transformation (Before vs After)
The Perfect Example for a Professional Photographers Course
*Pulled from Oli Gardner’s Updated Conversion Optimization SlideShare
The Bottomline
If the right questions are answered, not only should you have an emotionally powerful testimonial, but also an effective case study breaking down the effectiveness of your work.
So here it is…
The Basic Testimonial Template (30 days or less)
- Prior to working with <insert business/product/service> what were your results?
- What have your results been since working with <insert business/product/service>?
- Feel free to let us know anything else you would like to add or share:
The Extended Testimonial / Case Study Template (30 days or more)
- What was the problem you faced before you used/met <insert business/product/service>?
- What happened as you worked with/met <insert business/product/service>?
- What were your results & how do you feel about them?
- How is the future looking now?
- Who would you recommend use this <insert business/product/service>? If so, why?
- Feel free to let us know anything else you would like to add or share:
Recap
These formulas work for written testimonials & video testimonials.
Video Testimonial Bonus:
LET THEM TALK. Once they start talking, shut up & listen!
The best answers happen by waiting patiently through pauses & silence, or by guiding with a simple, “Tell me more about that…”
Your Mission
- Send the Basic Template to 3-4 customers that have been with you for 30 days or less.
- Send the Extended Template to 3-4 customers that have been with you for 30 days or more.
- Request a contextual picture.
- Repeat for all segments/products/services of your business.
